The Value of Customer Appreciation
Things that we are thankful for vary from person to person. Most lists, however, would probably include good health, a loving family, a forgiving God, good friends, and some form of financial security… either now or soon. We can appreciate all of these and more, but as businesspersons we must be careful not to forget the life blood of our businesses…CUSTOMERS. Without a steady stream of them, we couldn’t have a business.
So, that’s why Landscape Warehouse holds several Customer Appreciation events each year at our various locations. In June we had a Customer Appreciation event at our Quartz Hill Garden Center in the Lancaster area. The event was held in conjunction with Battery-Operated /Electric Equipment Education featuring Stihl and Husqvarna. Food, fun and prizes made for a great event and another opportunity to appreciate our customers. Just last week we held a Customer Appreciation Event at our Van Nuys store. We’ll have several supplier showcase barbeques throughout the year, and even an occasional fishing trip.
Sure, events like this build customer loyalty, and repeat business, but that’s just a byproduct of why we do them. The core reason we have them is because we love our customers, we develop relationships and true friendships with them, and because we really do appreciate them.
During this very busy summer season, take care that you or your staff don’t begin to view everyone that walks through your doors – or that your crews interact with in the field – as just another dollar sign. Instead, let them represent the wonderful people that keep you in business, and life-long friends in the making.
Landscape Warehouse is a family business, and we include our employees and our customers as part of our family. Have a wonderful summer.
– José Robles, owner, Landscape Warehouse